top of page

Patient-sense making and advocacy insight:
Strategic patient insight that drives real decisions.

We go beyond data collection to uncover what lived experience means for strategy, access and impact.    

Patient Focus Groups & Advisory Boards

  • Recruitment of under-heard, digitally active patient voices

  • Thoughtfully designed sessions (not generic research)

  • Clear synthesis tied to decision-making

Patient Journey Insight & Mapping

  • Mapping real patient experiences across the journey

  • Identifying moments of friction, need, and opportunity

  • Translating qualitative insight into strategic direction

Community-Driven Insight & Engagement

  • Building trusted patient communities

  • Creating spaces for ongoing dialogue

  • Connecting organizations to the communities patients influence

Strategic Storytelling & Insight Translation

  • Turning insight into language teams can actually use

  • Supporting internal alignment and external communication

Our approach

We specialize in making sense of patient experience, translating lived experience into strategic action.

Listen

Filter

Anchor

Act

1.png
4.png
3.png
2.png
  • Instagram
  • LinkedIn
  • TikTok

Land Acknowledgement

We respectfully acknowledge that we operate in Toronto, situated on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. We also acknowledge that Toronto is covered by Treaty 13 with the Mississaugas of the Credit. We acknowledge the need to deepen our understanding of this land's rich history to better understand our roles as residents, neighbours, partners, and caretakers.

Language

hello@unumco.ca

Our commitment to inclusive language drives our ongoing content updates. We recognize that language evolves with societal and cultural values, so we strive to use language that respects and celebrates the diversity of our communities while mitigating bias. Your feedback on our language choices is always welcome as we continue to learn and grow.

bottom of page