Farah is an inspired leader and seasoned pharmaceutical industry professional, with a diverse background in patient engagement, advocacy, communications, sales and marketing. Her journey began in communications and public relations on the agency side before she began a 15-year career with Roche Canada, where she held numerous roles in stakeholder relations, communications, sales, marketing and patient experience. Farah believes deeply in the value of patient engagement and in the ability of patients to contribute meaningfully to health care system solutions. Farah’s advocacy expertise spans the full spectrum of the Canadian health care system — from patient engagement strategy to navigating market access and reimbursement pathways.

​Megan is a passionate entrepreneur with a rich array of experiences in patient public affairs, patient advocacy, communications, public relations and digital marketing. For over 15 years she has been immersed in digestive health advocacy through her work in running The Gut Gazette, her role as a patient representative with the IMAGINE Network and acting as a patient partner for the journal Gastroenterology. Megan’s work has spanned various health care and patient engagement initiatives, reflecting her commitment to ensuring that patient perspectives are not just heard but valued in all aspects of health care innovation and delivery. Megan brings a rare perspective as both a patient advocate and a strategic advisor — understanding advocacy from the inside out and translating that into actionable frameworks for organizations.